Charli XCX Is the Face of SKIMS' Latest Campaign (2024)

SKIMS has tapped Charli XCX to serve as the face of its latest campaign. The British pop star, who has coined “Brat summer” with her namesake studio LP, wears the brand’s new Cotton Rib and Cotton Fleece collections.

Photographed by Petra Collins, Charli models fresh pieces from the line, including a split bralette, boxer and bikini underwear. For those seeking more cozier pieces for the upcoming season, there’s also a waffle-lined zip-up hoodie and matching sweatpants.

“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli, who released her sixth studio album Brat in June. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”

“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one of a kind talent who has truly cemented herself as a megastar within music and beyond,” Kim Kardashian added. “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”

SKIMS Cotton collections will be launching on the brand’s website on Wednesday, August 21.