The World Made Meme: Public Conversations and Participatory Media
Ryan M. Milner
Published:
2016
Online ISBN:
9780262335911
Print ISBN:
9780262034999
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The World Made Meme: Public Conversations and Participatory Media
Ryan M. Milner
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Ryan M. Milner
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1–6
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Published:
October 2016
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Milner, Ryan M., 'Introduction: The Rise of Memetic Media', The World Made Meme: Public Conversations and Participatory Media (
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The Memetic Tapestry
This book is about emerging patterns in public conversations, and about the social participation essential to those conversations. It focuses on internet memes—the linguistic, image, audio, and video texts created, circulated, and transformed by countless cultural participants across vast networks and collectives. Internet memes take the form of pictures captioned on Reddit, puns hashtagged on Twitter, and videos mashed up on YouTube. They can be widely shared catchphrases, Auto-Tuned songs, manipulated stock photos, or recordings of physical performances. They’re used to make jokes, argue points, and connect friends. The concept has risen in prominence over the last twenty years, emerging from the esoteric forums and message boards where participants first linked Richard Dawkins’s (1976, 1982) theories of cultural replication to shared in-jokes, catchphrases, and signature texts.
As the years have worn on, the scope and reach of this connection has widened. In the past half-decade, memes such as “Binders Full of Women,” “The Harlem Shake,” “Pepper Spray Cop,” “We are the 99 Percent,” “Double Rainbow Guy,” “Grumpy Cat,” “Ridiculously Photogenic Guy,” “Planking,” “Kanye Interrupts,” “Rickrolling,” “Slenderman,” “Hands Up, Don’t Shoot,” “Black Lives Matter,” “Yes All Women,” and “The Ice Bucket Challenge” have become cultural touchstones. The sites where memetic media are often shared—Twitter, YouTube, and Reddit, among many others—have also grown in public interest and significance. In 2015—the year this manuscript was written—it’s hard to imagine a major pop cultural or political moment that doesn’t inspire its own constellation of mediated remix, play, and commentary.
Subject
Technology and Society
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